Our brief was to pick up on the development of a game that sought to foster a winning mindset within the global team who work on Anoro. We used game language to add impetus to market performance and we kept the messaging simple.
The solution, Heads Up! allowed us to inform people about an ‘A league’ as well as providing segue into the Anoro Head-to-Head stats. We pushed the animation towards the unexpected, made use of light-hearted copy to raise spirits and delivered some important internal comms.
Together we’re helping COPD patients reach their level best, through best-in-class LAMA/LABA, first-line maintenance therapy for COPD.
