FACES OF PAIN CAMPAIGN
The first association you think of when you hear the word Sensodyne is the pained wince. There’s no escaping how effective it is at getting the problem across. We show patients suffering with Dentine Hypersensitivity and depicted at the point of having short sharp pains. The accompanying copy addresses the dentist’s ideal reaction to this – to recommend Sensodyne. Statistics played an important role and with proof points to the fore we told the story of active ingredients that block holes in the tooth enamel to prevent the dreaded pain face.
CAMPAIGN IMAGERY
PRINT
Patient poster
DIGITAL
E-DETAIL
POS
Sample box
