Anoro - A breath of fresh data CAMPAIGN
We were tasked with creating content on Medscape TV consisting of a film and an array of interactive banners.
The brief was to communicate a positive head-to-head study outcome that positioned Anoro ahead of its competitor Spiolto, for treating people with COPD – Only Anoro has a positive head-to-head data vs another once-daily LAMA/LABA, delivering 43% improvement in lung function vs Spiolto.
Our solution: A BREATH OF FRESH DATA, took us into the complex data world that clouds decision making. We contrasted complex, but beautiful data visualisation with what it means to COPD patients and dramatised the study to show a clear winner.
