CISCO 451 RESEARCH ADVISORY - ANIMATED SOCIAL POSTS
Operating within Cisco B2B, the brief was to bring a new report to the attention of IT Network Managers via social posts. The 451 Report provides expert advice from Cisco on how to navigate campus network issues, which are plagued by critical risks around network security perimeters.
We knew our audience would welcome assistance, so we set about creating engaging social posts that pushed Cisco-style animation and formed open and end sections of the book/research papers to get across how tiring it is when network issues keep popping up.
CISCO NEXT GENERATION FIREWALL - ONLINE ARTICLE
Our brief was to create an online article on Cisco’s cloud based NGFW – Next Generation Firewall. We needed a theme that allowed us to illustrate the dangers from employees inadvertently bringing in ransomware into business ecosystems. We were talking to IT managers whose job it was to spot and report such breaches.
Our solution focused on vision and adaption. The analogy ‘See the woods from the trees’ worked so well it inspired a forthcoming film spot. ‘The ‘More hawk. Less mole’ way to secure your network, struck a chord with IT folk. The results? We doubled the required click-throughs to ‘see more.’
