#SURROUNDED - IPD DISEASE AWARENESS CAMPAIGN
RATIONALE:
It’s extremely easy to contract IPD (Invasive Pneumococcal Disease) and everyone is at risk.
IPD kills in 1 out of 5 who get it, yet it can be wholy preventable.
If you could see IPD, you’d vaccinate.
Invasive pneumococcal disease-causing bacteria have been around for millennia, and surround us wherever we are. They are cunning, opportunistic and aggressive. We cannot escape them, and they need us to survive.
IDEA:
To create short videos, posters, ambient media and digital
introducing target audience to the hidden, parallel universe of IPD. To get accross just how close this world is to our own we create an array of visuals using IPD-causing bacteria grown in petri dishes.
introducing target audience to the hidden, parallel universe of IPD. To get accross just how close this world is to our own we create an array of visuals using IPD-causing bacteria grown in petri dishes.
